2016 new Ducati Museum in Bologna (Italy) virtual visit promo video
2016 new Ducati Museum in Bologna (Italy) virtual visit promo video
Ducati Museum
Past and future, challenges and successes, vision and determination: the Ducati Museum is a journey through the legendary 90-year history of the Company, renowned across the world for its style, performance and the search for perfection.
Each product is a work of art.
A story told using language composed of shapes and colours, emphasised by delicate, ethereal staging.
An intense adventure, in which every bike exhibited becomes a true work of art to be experienced.
The new Ducati Museum is characterised by its very modern concept, in which the colour white dominates so as to ensure that the product takes centre stage, with no distractions. Each bike exhibited is a work of art, a story told using a language composed of shapes and colours and emphasised by dedicated installations. In addition, the new Ducati Museum exudes the Ducati brand identity of Style, Sophistication and Performance. With its new look, the Ducati Museum is a journey through legendary Ducati history, to the heart of a company in which every product is conceived, designed and created to provide unique emotions.
The new Ducati Museum has an entire area dedicated to some of the most iconic road bikes that have contributed to making the company’s history so great. And it is here that the story of the so-called “production bike” is recounted in its entirety, or rather, the conception and development of the project in very particular technological, economic and social contexts. This leads to the Museum’s new narrative, developed according to three paths: the history of Ducati production bikes and the social and cultural context in which they are conceived; the racing history with exhibits including race bikes and winners’ trophies, and finally the ‘Ducati heroes’, or rather the Ducati riders themselves.
The museum pathway begins with a nod to the company’s origins, before moving on to the area dedicated to production bikes, with 19 bikes, some of which have never before been exhibited, subdivided into four rooms. In each room, the bikes are accompanied by the relative technical specifications, details of the individual components on show and an artistic installation that emphasises the product.