Alba International White Truffle Fair - World White Truffle Alba Auction
Video&Editing:
info@produzionifuorifuoco.it
Alba White Truffle International Festival
Date: October 8 - November 13, 2011
Location: Alba, Italy
Categories: Food & Drink, Shopping
Tags: Auction, Farmers market, Specialty food
Alba is ready to host the new edition of the International White Truffle fair (from the 8th of October till the 13th of November). The famous event is on stage and this year the main theme will be Pasta and white truffle, new links for gourmet.
As usual there will be a lot of events, starting from the foodies (laboratories of gastronomy done in the full city center of Alba each Saturday) to a big food blogging gathering to discuss about cooking and communication with the new tools given by the web and the technology.
WHAT IS A TRUFFLE?
From the myth to our tables, an exciting smell.
In July, the sky over the Langhe and Roero is often dotted by clouds, not mentioning the frequent storms, remarkable temperature ranges between day and night, temperatures even below the average.
2003, the so-called annus horribilis, seems to have been definitely shelved. Production is expected to recover and prices to become more reasonable. It is difficult to make accurate predictions since we are dealing with a product which grows and matures about 10 inches underground, but betting on a 20-30 Euro truffle shaving is not a wild guess. More than good prices considering that emotions are the main stake. All the tests carried out on consumers showed that the attraction for The White truffle of Alba has no rivals. From the noble harmony of flavours, which go from the peculiar garlic to the more reassuring honey, to the spiced hints, and finally the simple taste of mushroom -- they all captivate gourmets with suggestions which are being studied.
The ancients considered the truffle as the food of gods because of its aphrodisiac power which was properly used by the passionate Jove. The Roman recipe books suggested to cook the tubers (later classified as fungi) under the ash and to eat them paired with honey. In the middle Ages, truffles were regarded as strange creatures of nature, and people were afraid of their poisonous effects. The consecration of truffles just occurred over the last two centuries at the courts of the nobles, even though the humble cuisine has never been averse, for instance, to a truffle salad -- the current price would make credit cards tremble!
And then, it was Giacomo Morra's turn -- the brilliant discoverer of the White Truffle as a proper brand for promoting Alba and its culinary tradition all over the world. His marketing strategy was well-structured: on the one hand, in the period of the Italian recovery after war, Alba was welcoming tourism; on the other hand, Morra-branded truffles set off for the tables of the mighty of the world, thus giving a great spur to the town. This initiative had a positive impact locally, too: in Alba and in the surrounding areas, several new jobs started, e.g. truffle hunters, traders, people specialized in truffle processing and preservation, as well as a new truffle-based cuisine. This is why we keep on eating fantastic truffles in the Langhe and Roero: people there have developed all the know-how for selecting, preserving and serving the thorough quality of the Tuber.
Actually, in 1996, the National Study Centre of Truffles was set up: a unique centre in the world for the research and spread of the truffle-related culture. They study the smells of truffle, look for new preservation techniques, collect enogastronomic experiences based on truffles, arrange tasting seminars. More than a hundred sensory analysis judges work on the market and in special certification commissions in order to assure the total quality of the product -- the Alba White Truffle market is the only one to be guaranteed, with a careful evaluation of the health and variety of each specimen marketed.
Texts by the National Study Centre of Truffes
Alba International White Truffle Fair - World White Truffle Alba Auction
Video&Editing: stuffilm.com
Alba White Truffle International Festival
Date: October 8 - November 13, 2011
Location: Alba, Italy
Categories: Food & Drink, Shopping
Tags: Auction, Farmers market, Specialty food
Alba is ready to host the new edition of the International White Truffle fair (from the 8th of October till the 13th of November).
The famous event is on stage and this year the main theme will be Pasta and white truffle, new links for gourmet.
As usual there will be a lot of events, starting from the foodies (laboratories of gastronomy done in the full city center of Alba each Saturday)
to a big food blogging gathering to discuss about cooking and communication with the new tools given by the web and the technology.
WHAT IS A TRUFFLE?
From the myth to our tables, an exciting smell.
In July, the sky over the Langhe and Roero is often dotted by clouds, not mentioning
the frequent storms, remarkable temperature ranges between day
and night, temperatures even below the average.
2003, the so-called annus horribilis, seems to have been definitely shelved.
Production is expected to recover and prices to become more reasonable.
It is difficult to make accurate predictions since we are dealing with a product
which grows and matures about 10 inches underground, but betting on
20-30 Euro truffle shaving is not a wild guess. More than good prices considering
that emotions are the main stake.
All the tests carried out on consumers showed that the attraction for The White truffle
of Alba has no rivals. From the noble harmony of flavours, which go
from the peculiar garlic to the more reassuring honey, to the spiced hints,
and finally the simple taste of mushroom -- they all captivate gourmets
with suggestions which are being studied.
The ancients considered the truffle as the food of gods because of its aphrodisiac power which was properly used by the passionate Jove.
The Roman recipe books suggested to cook the tubers (later classified as fungi) under the ash and to eat them paired with honey.
In the middle Ages, truffles were regarded as strange creatures of nature, and people were afraid of their poisonous effects.
The consecration of truffles just occurred over the last two centuries at the courts of the nobles, even though the humble cuisine has never been averse,
for instance, to a truffle salad -- the current price would make credit cards tremble!
And then, it was Giacomo Morra's turn -- the brilliant discoverer of the White Truffle as a proper brand for promoting Alba and its culinary tradition
all over the world. His marketing strategy was well-structured: on the one hand, in the period of the Italian recovery after war, Alba was welcoming tourism;
on the other hand, Morra-branded truffles set off for the tables of the mighty of the world, thus giving a great spur to the town.
This initiative had a positive impact locally, too: in Alba and in the surrounding areas, several new jobs started, e.g. truffle hunters, traders,
people specialized in truffle processing and preservation, as well as a new truffle-based cuisine.
This is why we keep on eating fantastic truffles in the Langhe and Roero: people there have developed all the know-how for selecting, preserving and
serving the thorough quality of the Tuber.
Actually, in 1996, the National Study Centre of Truffles was set up: a unique centre in the world for the research and spread of the truffle-related culture.
They study the smells of truffle, look for new preservation techniques,collect enogastronomic experiences based on truffles, arrange tasting seminars.
More than a hundred sensory analysis judges work on the market and in special certification commissions in order to assure the total quality of the product
-- the Alba White Truffle market is the only one to be guaranteed,with a careful evaluation of the health and variety of each specimen marketed.
Texts by the National Study Centre of Truffes
International Alba White Truffle Fair 2017 ENG
Alba Truffle Market | The Crawl Italy
Matteo Guidicelli and travel pal Margarita Fores buy white truffle at the International Alba White Truffle Market and discover how to check its quality with judge Natale Romagnolo.
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International White Truffle Market, Alba, Piedmont, Italy, Europe
The tuber magnatum, commonly called white truffle, is the most valuable species of truffle in absolute terms from the gastronomic point of view and from a purely economic, given the high costs that it can achieve. The white truffle is widespread in the area of Alba (CN), which is held annually the oldest White Truffle Fair. Not far from the town of Piedmont, precisely in the Castle of Grinzane Cavour, is held every year the World Auction White Alba Truffle. However all of South Piedmont, namely Langhe, Roero, Monferrato and Monregalese, is rich in white truffles. Other regions of Italy that have the collection of the same product are in particular the Tuscan-Emilian Apennines and the Apennines, the Crete Senesi and lowland forests of the Muzzana Turgnano, in Lower Friuli. In particular, widespread use is recorded in the area of Alta Umbria and of the province of Pesaro-Urbino, having as reference the market of Acqualagna (PU), the largest in Italy after that of Alba. Other important fairs are held in Umbria, Citta di Castello and Gubbio, in November. Tuscany is the famous white truffle of San Miniato hills that for about 40 years in November celebrates its National Fair. The Molise is considered one of the first regions for the growth and harvesting of white truffle. The areas of greatest collection of Molise are those that fall in the municipalities of Frost, Spinete and San Pietro Avellana, where every year there is a truffle festival. Outside Italy, you can find it also in Istria (now divided between Croatia and Slovenia), more precisely in the forest of Motovun (in Croatian Motovun). 2-9 cm, globose, irregular, smooth, ocher. With smooth, yellow ocher or yellow-olive, sometimes even greenish-gray. White, of marbled appearance, with age takes on a reddish color on a gray background. Smell: intense, distinctive tones reminiscent of tetrahydrothiophene (used for odorized natural gas for the domestic distribution) or blue cheese. Spores ovoid, reticulate, 32-45 x 30-40 uM, yellow mass. Asci from mono to tetrasporic, 60-120 x 40-100 mM, globular, sometimes sub-stalked. Symbiotic fungus, underground, grows underground at depths that can range from a few cm. up to over a meter in association with sawmills (Poplars, lindens, oaks etc.) in clay soils, often along streams, in late summer-autumn-winter. Excellent, very valuable. The most sought after (and expensive) of its kind. From Latin magnatus = tycoon, rich man, that of the magnates, for his good qualities.
White Magic - The Alba Truffle
The Alba White Truffle has the enviable reputation of being the ultimate in fungi, with a taste unlike any other, and a price to match. Finding these gastronomic gems is an art in itself, and in this fascinating documentary, author and chef Tom Tuke-Hastings travels through the hills of Northern Italy finding out the age-old ways of detecting the Alba White Truffle.
Alba International White Truffle Fair 2013 - Fiera Internazionale del Tartufo Bianco d'Alba 2013
85^ International Alba White Truffle Fair - Video English version
85th International Alba White Truffle Fair
Alba, 10 october - 15 november 2015
White truffles, International Truffle Market, Alba, Piedmont, Italy, Europe
The tuber magnatum, commonly called white truffle, is the most valuable species of truffle in absolute terms from the gastronomic point of view and from a purely economic, given the high costs that it can achieve. The white truffle is widespread in the area of Alba (CN), which is held annually the oldest White Truffle Fair. Not far from the town of Piedmont, precisely in the Castle of Grinzane Cavour, is held every year the World Auction White Alba Truffle. However all of South Piedmont, namely Langhe, Roero, Monferrato and Monregalese, is rich in white truffles. Other regions of Italy that have the collection of the same product are in particular the Tuscan-Emilian Apennines and the Apennines, the Crete Senesi and lowland forests of the Muzzana Turgnano, in Lower Friuli. In particular, widespread use is recorded in the area of Alta Umbria and of the province of Pesaro-Urbino, having as reference the market of Acqualagna (PU), the largest in Italy after that of Alba. Other important fairs are held in Umbria, Citta di Castello and Gubbio, in November. Tuscany is the famous white truffle of San Miniato hills that for about 40 years in November celebrates its National Fair. The Molise is considered one of the first regions for the growth and harvesting of white truffle. The areas of greatest collection of Molise are those that fall in the municipalities of Frost, Spinete and San Pietro Avellana, where every year there is a truffle festival. Outside Italy, you can find it also in Istria (now divided between Croatia and Slovenia), more precisely in the forest of Motovun (in Croatian Motovun). 2-9 cm, globose, irregular, smooth, ocher. With smooth, yellow ocher or yellow-olive, sometimes even greenish-gray. White, of marbled appearance, with age takes on a reddish color on a gray background. Smell: intense, distinctive tones reminiscent of tetrahydrothiophene (used for odorized natural gas for the domestic distribution) or blue cheese. Spores ovoid, reticulate, 32-45 x 30-40 uM, yellow mass. Asci from mono to tetrasporic, 60-120 x 40-100 mM, globular, sometimes sub-stalked. Symbiotic fungus, underground, grows underground at depths that can range from a few cm. up to over a meter in association with sawmills (Poplars, lindens, oaks etc.) in clay soils, often along streams, in late summer-autumn-winter. Excellent, very valuable. The most sought after (and expensive) of its kind. From Latin magnatus = tycoon, rich man, that of the magnates, for his good qualities.
Alba White Truffle Festival
Truffle aphrodisiac, in Cinema & Truffles Alba, International White Truffle Fair 2012
Truffles as an aphrodisiac is a short documentary movie realized for the exhibit Cinema & Truffles, created by Giordano Berti and Andrea Capellino and organized in the 82th Alba International White Truffle Fair. The exhibit was held from October 6 to November 18, 2012 in Alba (Piedmont - Italy).
Processing and post-production: I.Com Multimedia - Alba
Iconographic sources: Historical Archive of Truffles
Video directory: Ente Fiera Internazionale del Tartufo bianco d'Alba
White Truffle Festival in Alba, Italy - Saturday Market
Lots of people visit in Alba during White Truffle Festival. It's even more crowded and interesting on market day.
Alessi “De Truffle” project - 87th International Alba White Truffle Fair
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In occasion of 87th Fiera Internazionale del Tartufo Bianco di Alba, Alessi - together with Centro Nazionale Studi Tartufo and Ente Fiera Internazionale del Tartufo Bianco d'Alba - presents the exhibition titled “Il Design Alessi incontra il Tartufo Bianco d’Alba” to show the outcome of two-years challenging workshop.
The “De Truffle” project featured fifteen international designers involved in conceiving and producing a kit of items dedicated to the Alba White Truffle.
Video by Riccardo Lavezzo
©Riccardo Lavezzo – Video Prodcution per Ente Fiera internazionale del Tartufo Bianco d’Alba e Centro Nazionale Studi Tartufo
17041980
Truffle Market Alba Italy
During the annual International White Truffle Fair, the town's centro storico fills with the world's greatest chefs and food enthusiasts.
Truffle News 2015- The Alba White Truffle Fair
Hello everyone!
We wanted to share some news about the 2015 Alba White Truffle Festival in Alba-Italy.
We will discuss this year prices and the reason why the truffles in 2015 more expensive than last year. Plus Fidel will interview the head judge of the truffle fair, Paolo Stacchini, to discuss this years events and the quality of truffles.
For more info about the truffle fair in Alba Italy:
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Foodies Moments 2013 - Alba white Truffle Fair
Francesco Davico Wine Pass chinese interview Alba International White Truffle Fair 2013
Francesco Davico 中文名字 怀暖莫 意大利人被Wine Pass采访了 介绍一下Wine Pass 公司及意大利皮埃蒙特的特点：葡萄酒和美食 . 采访地点：意大利皮埃蒙特大区阿尔巴市国际白松露展会 2013年11月
Francesco Davico introduces Wine Pass Association and Piedmont territory and wine in chinese. Wine Pass Interview at Alba International White Truffle Fair 2013
Domanda 1: Puo' parlarci della realta' Wine Pass?
Buongiorno a tutti, siamo ad Alba alla Fiera Internazionale del Tartufo 2013 presso lo stand di Wine Pass.
Wine Pass e' una associazione che ha come obiettivi:
1) Promuovere i prodotti del territorio piemontese in tutto il mondo, in particolare promuovere il settore del vino;
2) Wine Pass esce anche in cartaceo/web con una sua propria rivista, all'interno si possono trovare informazioni precise su ogni aspetto riguardante il mondo del vino.
Visitando la pagina winepassitaly.it potrai avventurarti tra i vini piemontesi, capire le caratteristiche peculiari di ogni tipo; inoltre potrai trovare informazioni precise e specifiche su ogni cantina, winery ed enoteca del territorio.
3) L'Associazione Wine Pass ti aiutera' anche ad organizzare le degustazioni e il percorso migliore da fare. Arrivato in Piemonte Wine Pass ti organizzera' le migliori degustazioni di vini in base alle tue esigenze: ti portera' direttamente in cantina dal produttore per visitare la produzione ed assaggiare i vini con chi veramente li produce! Capirai cosi' cosa vuol dire Made in Italy.
Domanda 2: Ci descrive velocemente il territorio piemontese?
Il Piemonte e' una regione a Nord-ovest dell'Italia, vicino alla Francia. Il suo capoluogo di provincia e' Torino, che e' stata la prima capitale d'Italia.
Attorno al territorio della citta' di Torino ed in tutta la regione piemontese ci sono milioni di ettari di vigne.
Il prodotto principale della regione Piemonte e' infatti il vino, ed ogni anno si producono milioni di bottiglie. Ma non di un solo tipo di vino, infatti il Piemonte ha la caratteristica di produrre moltissimi tipi di vino diversi tra loro per caratteristiche e gusto. Ovviamente il piu' famoso e' il cosidetto Re dei Vini, il Barolo, poi il Barbaresco, il Moscato d'Asti, la Barbera ecc...
In Piemonte oltre a produrre ottimi vini troviamo anche altri prodotti di altissima' qualita': pensiamo al Tartufo bianco d'Alba, il cioccolato, le nocciole ecc...
Arrivato in Italia, arrivato in Piemonte potrai godere dei lati piu' gustosi della vita: bere bene, mangiare di qualita': questa si che e' la vita in Italia!
Buying White Truffles on the Road. Alba, Langhe, Italy
#langhe #truffle #whitetruffle #alba #italy #italianfood #streetfood
White Truffle Sells for $87,000 in Alba, Italy
Wine maven Mark Oldman travels to Alba, Italy, in November, 2017, to witness a white truffle sell for a price approximating that of a Range Rover Sport.
Alba Truffle Fair
Join Barry Frangipane on a Savory Adventure as he visits the Alba International White Truffle fair in Piemonte, Italy