Roots Ltd. or Roots Canada is a publicly held Canadian brand that sells women’s, men’s, children’s, and baby's apparel; leather bags; footwear; active athletic wear; small leather goods; and home furnishings. The company was founded in 1973 by Michael Budman and Don Green. Their design centre and leather factory are located in Toronto, Ontario. Roots employs 1,600 people in Canada. As of May 2013, Roots was operating 210 stores in Canada, the United States, and Asia, and could ship its products to 50 countries with online ordering. Roots started using the beaver logo in 1985 with the launch of their athletic brand. The logo was designed in the 1970s and features the Cooper font, named after Heather Cooper, one of the graphic designers.
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