Tourist operators slash prices to attract trade amid faltering economy
(9 Aug 2011) SHOTLIST
1. Wide of interior of Mallorca airport
2. Mid of passengers queuing at check in
3. Various of tourists on the beach and in the sea
4. Wide of group of tourists drinking beer in bar
5. Various of restaurant menu showing low prices
6. SOUNDBITE (English) Michael Jordt, 50, bar owner:
Low cost or all inclusive are both not good for Mallorca because they may bring more people but less money in the end. So, I think that for the hotel business in Spain the best thing we can do is to have a quality tourism and not just people that come here with an empty pocket, which is what is being provoked mainly by low cost (tourism).
7. SOUNDBITE (English) Christine (no surname given), 64-year-old English tourist:
Yes, we have been here before. It is good for the tourists to have low cost because the situation is you only have so much money to come out with on holiday. You know what you can spend, and once that has gone that''s it, so it is good for the tourist.
8. SOUNDBITE (English) Michael (no surname given) 40-year-old tourist:
We love it. We''re here with the family, we are four people: my wife and two kids. We live at the Sea Club, we love this place, good weather, good conditions everywhere, nice local people and the prices are quite ok.
9. Mid of clothing rack with sign advertising special offer
10. Wide of tourists aboard horse drawn carriage
11. Close of waiter serving coffee
STORYLINE
Despite Europe''s economic woes the number of tourists flocking to Spain''s sun-soaked island of Mallorca are increasing rapidly, lured by heavily discounted travel deals.
That''s good news for cost conscious holiday makers, but the discounted deals mean that even though there are extra numbers, this hasn''t translated into huge profits for tour operators.
The island of Mallorca continues to be one of the favourites for holiday makers.
Apart from the sunshine and sandy beaches one of the reasons that Mallorca continues to attract droves of tourists are the low prices.
Spaniards themselves are spending less due to economic uncertainty, so bars and restaurants are keeping prices down.
On top of that, the UK pound is weak against the euro, so British visitors are looking for cheap deals and low prices to get more out of their holiday spending money.
Mallorca''s Epcot bar first opened nearly 30 years ago.
Owner Michael Jordt has run the establishment for the last four years. He says low cost is a menace.
The best thing we can do is to have a quality tourism and not just people that come here with an empty pocket, which is what is being provoked mainly by low cost, he said.
One and a half (m) million tourists visited Mallorca and the other Balearic islands this June - making them Spain''s top holiday destination.
It was an increase of more than 12 percent from the same time last year, according to Trade Ministry figures.
The UK Post Office Barometer of holiday costs said that Spain is the cheapest destination in Europe, with costs this year the same as for 2010.
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