Survey shows average Taiwanese resident spends NT$10,000 in convenience stores annually
Convenience stores have become an integral part of Taiwanese life. With an ever-expanding plethora of products and services, they seem to be located on every street corner. According to the Fair Trade Commission, there are over 10,000 such stores in Taiwan and their impact on the life of the average Taiwanese resident - as well as on the economy - is now irreplaceable.You can find hot bento boxes and freshly made pearl milk tea in convenience stores around Taiwan. The shops seem to offer pretty much everything, including soft serve ice cream, donuts and freshly made coffee. Customers can also avail themselves of various services: paying credit card and utility bills, buying train or concert tickets, and even dropping off or picking up parcels. A survey by the Fair Trade Commission indicates that because of the expediency of these stores, the big five chains alone now operate in more than 10,000 locations. The average person visits one 122 times a year - once every three days – spending almost NT$10,000 annually.Chuang Ju-iConvenience Store OperatorInnovative services can attract different consumer clientele. For example, mobile payment services are primarily aimed at young people.Attracting large numbers of new customers with marketing strategies like constantly overhauling the products on offer, cross-industry alliances and loyalty points systems, convenience stores have become one of the defining features of life in Taiwan today.
2008 Wellcome Supermarket One Dollar Does Matter Integrated Campaign
Supermarket usually falls into the trap of being commoditized and competing only on pricing. To build a salient image for Wellcome Supermarket, this campaign aims to create more relevance and empathy. Consumers are reminded of the true value and meaning of money, even if it is as small as one dollar. A video has been produced to introduce how we generate the campaign idea from the consumer insights, and how we do the campaign in different media platforms with an integrated approach.
The TVC has won the following awards from different part of the World.
2009 AdFest
Silver of Film Lotus, -- Wellcome Supermarket, Father & Daughter
2009 China Cristal Awards
Best of TVC -- Wellcome Supermarket, Father & Daughter
2009 AME Award
Silver Award of the Most Effective Use of Advertising -- Wellcome Supermarket, Father & Daughter
2009 EFFIE Award
Grand EFFIE,
Gold -- Wellcome Supermarket, One Dollar Does Matter Campaign
2009 Ad Stars
Gold of Corporate,Organization,Industry -- Wellcome Supermarket, One Dollar Does Matter Campaign
2009 Spikes Asia Awards
Gold of TV/Cinema -- Wellcome Supermarket, Father & Daughter
2008 HK4As Creative Awards
Broadcast Kam Fan, Father & Daughter
Gold of Broadcat — Single Retailers,
Silver of Corporate Image,
Silver of Best Chinese Copy,
Bronze of Best Chinese Radio,
Merit of Best Chinese Radio Campaign,
Silver of Best Chinese Radio Copy,
Silver of Best Direction,
Merit of Special Effect -- Father & Daughter
Bronze of Broadcat — Single Retailers, Father & Daughter
Bronze of TV Campaign, -- Father & Daughter
Times Asia Pacifc Advertising Awards 2008
Best of TVC -- Wellcome , Father & Daughter
Best of TV in Public Service -- Wellcome , Father & Daughter