Inside Sweden's Museum of Failure for failed gadgets and electronics
Welcome to the Museum of Failure, a new museum in Sweden that takes a look at history's biggest failed products featuring cool gadgets, electronics. The museum in Helsingborg, Sweden founded by Samuel West is meant to teach its visitors about innovation and learning through failure.
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The Museum of Failure
In Helsingborg, Sweden, the Museum of Failure has just opened. It's just one room, but inside, curator Samuel West has assembled some of the world's greatest commercial disasters - and also a few things that just didn't work out the way anyone planned.
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Museum of Failure celebrates unsuccessful innovations
(2 Jun 2017) LEADIN:
Many museums celebrate our greatest achievements, but now one in Sweden is showcasing a selection of innovation failures.
Helsingborg's Museum of Failure presents an amusing look at brand innovations that aimed for the stars... but missed.
STORYLINE:
Green Heinz ketchup? Fat-free Pringles? Colgate frozen lasagna? A doggie woof-translator? You don't need to be an expert to know they weren't successful.
Which is why these wild creations - along with around 60 others - are star artifacts at Helsingborg's new Museum of Failure, a wacky parade of unsuccessful products from years gone by.
It's the brainchild of 43-year-old curator and clinical psychologist Samuel West.
The idea came to him when holidaying in Croatia and he quickly purchased the internet domain name. West later realised he'd accidentally misspelt 'museum' - a sure sign his project would succeed.
In innovation, we know that 80 to 90 percent of innovation projects they fail and you never read about them, you don't see them, people don't talk about them, says West.
And if there's anything we can do from these failures is learn from them. But, you can't learn from them, if you can't talk about them or see them.
Many featured products show companies attempting to diversify their brand and break from what they're traditionally known for. There's Coca-Cola's 'BlaK' coffee beverage and Pepsi's 'Crystal' clear soda.
Iconic American motorcycle manufacturer Harley-Davidson makes an appearance, but there's not a bike in sight. Instead, there's a men's eau-du-toilette, launched in the mid-90s.
They launched this cologne and people, the fans, hated it, explains West.
They said: 'You're Disneyfying our brand,' They had Christmas ornaments, Barbie dolls, all kinds of other stuff with the Harley-Davidson logo and it sort of trivializes the brand and it wasn't popular amongst their core fans.
Even one of the world's best-known businessmen makes an appearance - President of the United States Donald Trump.
The 'I'm Back And You're Fired' board game from 2004 looks like Monopoly, but players use 'T' branded pieces and the paper notes are adorned with Trump's image.
It's a boring version of 'Monopoly,' it's simplified so stupid people can play it, but it's also horribly boring, says West.
And the game is full of Trump's logo, picture of Trump on the money, anecdotes, stories about how successful Trump is, the game is horrible.
Perhaps surprisingly, the Museum of Failure is also home to some high-tech devices, including Google's 'Glass' headset, with augmented reality display and in-built camera.
The problem was Google released it too early, it was still a prototype, so it as full of bugs, there weren't any applications, it wasn't really useful in anyway, says West.
On top of that, the Google Glass had huge privacy issues, so they were banned from cafes in San Francisco and people (that) used Google Glass were called 'Glass-holes'.
Of course, many of the brand's featured in West's collection of failures will dispute their place - it's the equivalent of a Hollywood actor being nominated for a 'Razzie' award.
Segway may feel particularly aggrieved to see its two-wheeled electric mobility device making an appearance, but West claims it's justified given how revolutionary developers first thought the vehicle would be.
It was an innovation, and it failed to meet those expectations that they had from the start, explains West.
The Segway was supposed to revolutionize the way we transport people, it was supposed to be to the car, what the car was to the horse and buggy.
And we all know that the Segway today is used by tourists before the go get drunk.
The bulky black device paved the way for the iPhones and iPads millions use today.
You can license this story through AP Archive:
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Helsingborg and the Museum of Failure
Museum of Failure
Jake Batsell, associate professor of journalism at Southern Methodist University, visits the Museum of Failure in Helsingborg, Sweden, and stumbles upon an example of the value of failure in the entrepreneurial process. (June 2017)
The Museum of Failure : ব্যর্থতার মিউজিয়ামে সব সময় অদ্ভুত এবং কম সফল পণ্য রয়েছে
Want to smell like a Harley or try lasagne made by Colgate? The Museum of Failure has some of the weirdest - and least successful - products of all time
* Samuel West has set up the Museum of Failure in Helsingborg, Sweden
* He says he wants to celebrate creativity through the things that didn't work
* The museum features objects like a board game designed by Donald Trump
* The collector and curator says we can learn from the failures of creativity
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9 Terrible Tech Products That Were Destined To Fail | NBC Left Field
Welcome to the “Museum of Failure,” a new Swedish museum that takes an intellectual look at the biggest gadget flops of all time in an attempt to figure out what we can learn from them.
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Ariadr au Museum of Failure
L'équipe d'Ariadr s'est rendue à Helsingborg en Suède pour rencontrer Samuel West, curateur du Museum of Failure et découvrir sa collection d'échecs commerciaux, médicaux, comportementaux, historiques, alimentaires et bien d'autres.
Museum of Failure celebrates unsuccessful innovations
(2 Jun 2017) LEADIN:
Many museums celebrate our greatest achievements, but now one in Sweden is showcasing a selection of innovation failures.
Helsingborg's Museum of Failure presents an amusing look at brand innovations that aimed for the stars... but missed.
STORYLINE:
Green Heinz ketchup? Fat-free Pringles? Colgate frozen lasagna? A doggie woof-translator? You don't need to be an expert to know they weren't successful.
Which is why these wild creations - along with around 60 others - are star artifacts at Helsingborg's new Museum of Failure, a wacky parade of unsuccessful products from years gone by.
It's the brainchild of 43-year-old curator and clinical psychologist Samuel West.
The idea came to him when holidaying in Croatia and he quickly purchased the internet domain name. West later realised he'd accidentally misspelt 'museum' - a sure sign his project would succeed.
In innovation, we know that 80 to 90 percent of innovation projects they fail and you never read about them, you don't see them, people don't talk about them, says West.
And if there's anything we can do from these failures is learn from them. But, you can't learn from them, if you can't talk about them or see them.
Many featured products show companies attempting to diversify their brand and break from what they're traditionally known for. There's Coca-Cola's 'BlaK' coffee beverage and Pepsi's 'Crystal' clear soda.
Iconic American motorcycle manufacturer Harley-Davidson makes an appearance, but there's not a bike in sight. Instead, there's a men's eau-du-toilette, launched in the mid-90s.
They launched this cologne and people, the fans, hated it, explains West.
They said: 'You're Disneyfying our brand,' They had Christmas ornaments, Barbie dolls, all kinds of other stuff with the Harley-Davidson logo and it sort of trivializes the brand and it wasn't popular amongst their core fans.
Even one of the world's best-known businessmen makes an appearance - President of the United States Donald Trump.
The 'I'm Back And You're Fired' board game from 2004 looks like Monopoly, but players use 'T' branded pieces and the paper notes are adorned with Trump's image.
It's a boring version of 'Monopoly,' it's simplified so stupid people can play it, but it's also horribly boring, says West.
And the game is full of Trump's logo, picture of Trump on the money, anecdotes, stories about how successful Trump is, the game is horrible.
Perhaps surprisingly, the Museum of Failure is also home to some high-tech devices, including Google's 'Glass' headset, with augmented reality display and in-built camera.
The problem was Google released it too early, it was still a prototype, so it as full of bugs, there weren't any applications, it wasn't really useful in anyway, says West.
On top of that, the Google Glass had huge privacy issues, so they were banned from cafes in San Francisco and people (that) used Google Glass were called 'Glass-holes'.
Of course, many of the brand's featured in West's collection of failures will dispute their place - it's the equivalent of a Hollywood actor being nominated for a 'Razzie' award.
Segway may feel particularly aggrieved to see its two-wheeled electric mobility device making an appearance, but West claims it's justified given how revolutionary developers first thought the vehicle would be.
It was an innovation, and it failed to meet those expectations that they had from the start, explains West.
The Segway was supposed to revolutionize the way we transport people, it was supposed to be to the car, what the car was to the horse and buggy.
And we all know that the Segway today is used by tourists before the go get drunk.
The bulky black device paved the way for the iPhones and iPads millions use today.
You can license this story through AP Archive:
Find out more about AP Archive:
Teknikens Värld - Arkiv Trafikpolis
Mikael Vilkas får prova att köra över polisens spikmatta i över 110 km/h. Från Teknikens värld, Kanal 5
Kanonerna på djuramossa
Detta är invigningen av Maja, som jag var på med SMB
Weird Products That Failed! // Museum of Failure // Los Angeles
These weird products failed for a reason! Let's find out why at the Museum of Failure located in downtown Los Angeles, California. At this museum you'll find a collection of products that failed to impress!
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Museum of Failure:
The Museum of Failure original opened its doors in Helsingborg, Sweden. After much success with sharing these failed products, the Museum of Failure is now on a world tour! It's the largest collection of failed products and services in the world. The Museum of Failure is currently located in downtown Los Angeles for a limited time. At this museum you'll see things like the Little Miss No Name doll, the Rejuvenique face mask that electroshocks your face, the snail hat from Ikea, the ET Atari, the Twitter phone, and MORE. Check out the Museum of Failure in downtown Los Angeles before it closes!
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The Military Preparedness Museum - Part 1
This is the first of 3 videos from the special event at The Miltary Preparedness Museum outside of Helsingborg in southern Sweden.
In this video the 7th Armorbrigade, Gothenburg Artilleryunit and Skepplanda Homeguard engage in the Battle for Djuramossa (the area the museum is located in).
#015 Samuel West - What can we learn from the museum of failure?
In this episode of the Idea to Value Podcast, I speak with Samuel West, the creator and curator of the Museum of Failure in Helsingborg, Sweden.
The Museum of Failure is a collection of interesting innovation failures. The majority of all innovation projects fail and the museum showcases these failures to provide visitors a fascinating learning experience.
The collection consists of over seventy failed products and services from around the world. Every item provides unique insight into the risky business of innovation.
Talking points from the episode:
Why failure as a badge of honour in Silicon Valley is not necessarily a good thing (03:45) The failure of the Nokia N-Gage, and how it illustrates how Nokia failed to admit negative indicators (05:00) The failure of Blockbuster, and how it shows the importance of being willing to flex and change your business model over time (07:45) The failure of KODAK, who invented the technology for the mainstream digital camera but could not integrate this innovation successfully into their existing business (10:00) The concept of Psychological Safety, and how it is the driver for innovation in high-performance teams (16:30) The difference between failure as part of experimentation, and failure of a project overall (19:30) What companies can do to avoid catastrophic failure (20:30) Links from this Episode:
Museum of Failure:
Bonus:
This episode was made possible by our premium members and the Deep Creativity training system. Sign up now to get exclusive creativity exercises every single day and take your ability to generate ideas to the next level. Use coupon code PODCAST for 25% off your first month. Find out more at
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สวีเดนจัด 'พิพิธภัณฑ์แห่งความล้มเหลว' รวบรวมสินค้าที่ขายไม่ออก
นิทรรศการหลายๆ แห่ง มักจะจัดแสดงผลงานทรงคุณค่า หรือผลงานเจ๋งๆ แต่ที่สวีเดน กลับมีนิทรรศการที่จัดแสดงผลงานที่ไม่ประสบความสำเร็จ อยากเป็นดาวโดดเด่น แต่เอื้อมไปไม่ถึงดวงดาว
ผลงานที่จัดแสดงอยู่มีทั้ง ซอสมะเขือเทศสีเขียว มันฝรั่งทอดกรอบไร้ไขมัน ลาซานญาแช่แข็งโดยผู้ผลิตยาสีฟัน รวมทั้งเครื่องแปลเสียงเห่าของสุนัข ที่ทุกคนน่าจะพอมองออกว่า ขายไม่ออกแน่ๆ โดยสินค้าและข้าวของเหล่านี้จัดแสดงอยู่ใน Museum of Failure หรือพิพิธภัณฑ์แห่งความล้มเหลว ในเมืองเฮลซิงบอร์ก ของสวีเดน
ปกติแล้ว สินค้าหลายยี่ห้อต่างพยายามออกผลิตภัณฑ์ตัวใหม่ เพื่อเพิ่มความหลากหลายของสินค้า แต่ก็มีหลายชิ้นที่ไม่ได้รับความนิยม เช่น กาแฟยี่ห้อ BlaK ของโคคาโคลา โซดายี่ห้อ Crystal ของเป๊บซี่ น้ำหอมสำหรับผู้ชายของมอเตอร์ไซค์ฮาร์เล่ย์ เดวิดสัน ที่ออกขายช่วงกลางทศวรรษที่ 90 แต่ปรากฎว่าสาวกของฮาร์เล่ย์ฯ ไม่ชอบ
นอกจากนี้ ยังจัดแสดงสินค้าอุปกรณ์ไอทีขายไม่ออก อย่างเช่น Google Glass แว่นตา Versual Reality ของกูเกิล ที่ไม่ได้รับความนิยมจากผู้ใช้มากนัก เนื่องจากมีปัญหาเรื่องบั๊กระหว่างการใช้งาน และยังมีบอร์ดเกมที่คล้ายกับเกมเศรษฐีชื่อ 'I'm Back And You're Fired' ที่มีรูปของโดนัลด์ ทรัมป์ อยู่ในเกม แต่ปรากฎว่า คนเล่นแล้วไม่สนุกแถมยังน่าเบื่ออีกด้วย
ทางผู้จัดนิทรรศการยังบอกด้วยว่า มีบริษัทยักษ์ใหญ่ในสหรัฐฯ จองคิวพาพนักงานมาดูนิทรรศการแห่งความล้มเหลวแล้ว เพื่อให้พนักงานได้เรียนรู้จากอดีตที่ผิดพลาด ในเวลาที่ต้องออกสินค้าตัวใหม่
ทาง Samuel West เจ้าของความคิด วัย 43 ปี บอกว่า นวัตกรรมของสินค้ากว่าร้อยละ 80-90 มักล้มเหลวและคนทั่วไปก็ไม่ทันได้เห็นและพูดถึงด้วยซ้ำไป ดังนั้นการรวบรวมสินค้าที่ขายไม่ออก มาจัดแสดงให้คนได้เห็นและพูดถึงอีกครั้ง ก็จะทำให้คนทั่วไปได้เรียนรู้จากความผิดพลาดได้
Museum of Failure จะเปิดให้เข้าชมไปจนตั้งแต่วันที่ 7 มิถุนายน ไปจนถึงต้นเดือนกันยายน ค่าเข้าชมคนละประมาณ 385 บาท
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Showcase: Celebrating failure
We’re used to museums celebrating greatest achievements, but now one in Sweden is showcasing a selection of innovation failures. Helsingborg's Museum of Failure presents an amusing look at brand innovations that aimed for the stars, but missed.
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TARA NA! SAMAHAN NYO KAMI SA HELSINGBORG , SWEDEN
TARA NA! SAMAHAN NYO KAMI SA HELSINGBORG , SWEDEN. Sobrang presko dito at di magulo, di rin crowded and ang sakit ng paa ko sa kakalakad namin ????
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SWEDEN GETS CUCKED BY MIGRATING RAIN FROM DENMARK: HAS THE REFUGEE CRISIS GONE TOO FAR?
Check out the Museum of Failure out if you're ever near Helsingborg guys.
В городе Хельсингборг на юге Швеции открылся Музей неудач
На экспозиции представлены десятки изделий различных компаний, которые не завоевали популярности у потребителей. Как говорит создатель, психолог Сэмюэл Уэст, цель проекта — научить людей на чужих ошибках.
Welcome to the Museum of Failure
You may not have heard of some of the things in here... that's because they were a failure.
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