Pueblo Magico Coatepec

The Programa Pueblos Mágicos is an initiative led by Mexico's Secretariat of Tourism, with the support from other federal agencies, to promote a series of towns around the country that offer visitors a magical experience – by reason of their natural beauty, cultural richness, traditions, folklore, historical relevance, cuisine, art crafts and great hospitality. The Mexican Ministry or Secretariat of Tourism acknowledges that México´s magical experience is not only in the famous sun and beaches, it is much more than that. The success of Mexico is due in part to the great Mexican hospitality and culture, which keeps many tourists coming back. The Government created the 'Pueblos Mágicos' program to recognize places across the country that imbue certain characteristics that make them unique, historically significant, with great traditions, and offer magical experiences to its visitors. A Magical Village is a place with symbolism, legends, history, important events, festivals, traditions, great food, and fun interactive shopping, day-to-day life – in other words, magic in its social and cultural manifestations, with great opportunities for tourism. Every Pueblo Magico offers a special experience to the visitor. The programme was launched in 2001 and after 9 years and 32 towns selected, it was improved and relaunched in 2010 with significant resources to unlock the potential and they were supported by a strategic campaign to promote them across the country. Every town was assigned a budget to continue improving its infrastructure, image, product offering and experience while making sure they were maintaining their traditions and their festivals were promoted. By 2012 a total of 83 towns and villages in all 31 states have been awarded the title or nomination of Pueblo Mágico. By 2018, a total of 111 Pueblos Magicos in all 31 states except CDMX have a pueblo magico. The program created pride, recognition for its local citizens and it was part of the diversification strategy from Secretary of Tourism to promote culture and Mexican traditions. The program has offered opportunities to citizens to create a living from tourism, and it has made significant contributions to the economies of not only the pueblos, but also the entire regions, as visitors' spending created important jobs in the towns with the most economic needs. Towns with over 5 thousand citizens are receiving more than 20 thousand visitors during the weekends, which contributes to the economy and the well-being of its residents.
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