1968 White House Tour with Lady Bird Johnson - LBJ Documentary Film
Claudia Alta Lady Bird Taylor Johnson (December 22, 1912 -- July 11, 2007) was First Lady of the United States (1963--69) during the presidency of her husband Lyndon B. Johnson.
Notably well educated for her time, she proved a capable manager and a shrewd investor. After marrying LBJ in 1934, when he was a political hopeful in Austin, Texas, she used a modest inheritance to bankroll his congressional campaign, and then ran his office while he was serving in the navy. Next, she bought a radio station and then a TV station, which would soon make them millionaires. As First Lady, she broke new ground by interacting directly with Congress, employing her own press secretary, and making a solo electioneering tour.
Johnson was a lifelong advocate for beautifying the nation's cities and highways (Where flowers bloom, so does hope) and the Highway Beautification Act was informally known as Lady Bird's Bill. She was a recipient of the Presidential Medal of Freedom and the Congressional Gold Medal, the highest US civilian honors.
As First Lady, Johnson started a capital beautification project (Society for a More Beautiful National Capital) to improve physical conditions in Washington, D.C., for both residents and tourists by planting millions of flowers.[30] Her beliefs regarding the importance of national beautification can best be summarized in her statement that where flowers bloom, so does hope. She worked extensively with American Association of Nurserymen (AAN) executive Vice President Robert F. Lederer to protect wildflowers and the planting of them along highways. Her efforts inspired similar programs throughout the country. She became the first president's wife to advocate actively for legislation[3] when she was instrumental in promoting the Highway Beautification Act, which was nicknamed Lady Bird's Bill[5] and sought to beautify the nation's highway system by limiting billboards and by planting roadside areas. She was an advocate of the Head Start program.[3]
Johnson created the modern structure of the First Lady's office; she was the first to have a press secretary and chief of staff of her own and an outside liaison with Congress.[30] Her press secretary from 1963 to 1969 was Liz Carpenter, a fellow University of Texas alumna. Carpenter was the first professional newswoman to be press secretary to a First Lady, and she also served as Lady Bird's staff director. Johnson's tenure as First Lady marked the beginning of the hiring of employees in the East Wing to work specifically for the First Lady's projects.[26]
During the 1964 election, Johnson traveled through eight Southern states in her own train to promote the Civil Rights Act,[30] at one point giving 45 speeches over five days.[26] It was the first solo whistlestop tour of a First Lady.[25]
In 1970, Johnson published A White House Diary, her intimate, behind-the-scenes account of her husband's presidency spanning November 22, 1963, to January 20, 1969. Beginning with Kennedy's assassination, Mrs. Johnson recorded the momentous events of her times, including the Great Society's War on Poverty, the national civil rights and social protest movements, her own activism on behalf of the environment, and the Vietnam War. Johnson was acquainted with a long span of fellow First Ladies, from Eleanor Roosevelt to Laura Bush, and was protected by the United States Secret Service for 44 years, longer than anyone else in history.[33]
Nancy Reagan, Rosalynn Carter, Jimmy Carter, Laura Bush, Bill Clinton, Hillary Clinton, (second row) Caroline Kennedy, Barbara Bush, Susan Ford Bales, (third row) Maria Shriver, and Patricia Tricia Nixon Cox attended, representing eight presidential families (excluding the Johnsons and counting George H.W. Bush's family and George W. Bush's family separately).
At 9:00 A.M. on July 15, a ceremonial cortège left the Texas State Capitol. The public was invited to line the route through downtown Austin on Congress Avenue and along the shores of Lady Bird Lake to pay their respects. The public part of the funeral procession ended in Johnson City. The family had a private burial at the Johnson family cemetery in Stonewall, where Johnson was buried next to her husband who had died 34 years earlier.[45] Unlike previous funerals for first ladies, the pallbearers during the funeral services came from members of the armed forces.[45][46]
She was the first former First Lady to die in the 21st century.
On June 7, 2008, Texas honored Johnson by renaming the state convention's Blue Star Breakfast as the 'Lady Bird Breakfast'.[47] In January 2009, St. Edward's University in Austin completed a new residence hall for upperclassmen bearing the name of Lady Bird Johnson Hall, or LBJ Hall for short.[48]
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