The Cock Pub

Pub names are used to identify and differentiate pubs. Many pubs are centuries old, from a time when their customers were often illiterate, but could recognise pictorial signs. Pub names have a variety of origins, from objects used as simple identification marks to the coats of arms of kings or local aristocrats and landowners. Other names come from historic events, livery companies, and occupations or craftsmen's guilds. Unlike Ireland, where the names of pubs tend to be based on the name of the owner, or a former owner, in mainland Britain this has been unusual, probably because pubs wanted names that could be related to an image on their pub sign, a key means of identifying them in an age of restricted literacy. In Australia a high proportion of older pubs have names ending in hotel, and generally their names reflect hotel naming conventions.
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