Mount Taranaki , holy Mountain for Maori people in New Zealand
For many people, constantly on the hunt for a striking image to post on Facebook or Instagram, reaching the top of a mountain overlooking the clouds might provide the perfect shot.
And if you're a Playboy model, with nearly 300,000 followers, why not quickly drop your kit and step right into that shot - butt naked.
That is what happened when Jaylene Cook climbed New Zealand's Mount Taranaki.
However local Maori say the move was culturally utterly insensitive.
The top of the volcano is sacred for Maori.
It's like someone went into St Peter's Basilica in the Vatican and took a nude photo, Dennis Ngawhare, a spokesperson for the local Maori tribe, told the BBC.
It's a sacred place and something like this is just very inappropriate.
A sacred ancestor
The picture of Ms Cook, herself from New Zealand, was taken when she climbed the mountain a few days ago with her partner.
Posted on her popular Instagram account, the picture of her gazing into the distance from the 2,518m peak has clocked up nearly 10,000 likes.People might say it's just rocks and earth so how can you disrespect it? says Mr Ngawhare.
But for the local Maori, the volcano is considered the burial ground of the tribe's ancestor and is itself seen as an ancestor.
Traditionally, even just climbing to the top of the peak is inappropriate and only very rarely done for ceremonial purpose.
How prevalent is the naked tourist photo?
Since the country was colonised by the British, the local tribe often had very little say regarding the mountain - which was named Mount Egmont by Captain Cook - and today accept that tourists want to climb the beautiful volcano.
It's only recently that we can have some input on what goes on at the mountain, the local Maori spokesman explains.
We simply ask people to please be respectful. This latest case is just another really annoying example where someone obviously didn't know how to behave here.
Mayor of the local Stratford district, Neil Volzke, agrees the move was culturally insensitive.
I don't think the picture itself is offensive or obscene - it is just inappropriate to take on top of Mount Taranaki because it is a place with great deal of importance for the Maori community, he told the BBC.
A clash of beliefs
When Ms Cook's nude photo began to draw criticism, she defended herself - saying she did research before and thought taking the picture was not offensive.
But local Maori were left somewhat puzzled.
It's a clash between Western assumptions and indigenous values and beliefs, Mr Ngaware says.
Previous incidents on Taranaki have also outraged the local Maori community, including a group of hikers taking a barbecue to the peak for a summit grilling session, and people leaving graffiti on the mountain.
It's a place that should be treated with the utmost respect at all times, insists Mr Volzke.
Installation of the Pukeatua Bridge, Wainuiomata
Timelapse video of the installation of the new Pukeatua Bridge on Wainuiomata Hill Road, by Mark Tantrum.
The new bridge is a pierless over-road walkway designed to provide a safe and accessible place for pedestrians and cyclists to cross the busy Wainuiomata Hill Road.
The construction of the bridge is phase one in the Wainuiomata cycleway project, which received $1.5m from the Government's $100 million urban cycleway fund. The project will provide a shared cycling and pedestrian path connecting Wainuiomata with the wider Hutt Valley.
Wainui Hill Road Works Traffic Jam - Dash Cam Footage
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Dash Cam footage of my trip over Wainuiomata Hill, sped up to 8x normal speed.
Due to a new bridge being installed at the top of the hill and one lane blocked off, traffic was almost at a stop with peak hour traffic quickly building up.
By the time I reached the top, both lanes were open again.