Herzliya is an affluent city in the central coast of Israel, at the Northern part of the Tel Aviv District known for its robust start-up and entrepreneurial culture. In 2017 it had a population of 93,989. Named after Theodor Herzl, the founder of modern Zionism, Herzliya covers an area of 21.6 square kilometres . At its western municipal boundaries is Herzliya Pituah, one of Israel's most affluent neighborhoods and home to numerous embassies, company headquarters, as well as prominent Israeli business people.
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